Recently, I sat down with a group of bloggers and posed this question: Do you have a fan page and why?
One of the comments I see most often in regards to writers making fan pages is “Who really wants to visit my fan page?” Founder of Many Kind Regards Erin Whitehead answers this question with a simple, “Branding yourself as a writer is just as important as branding your blog.” She goes on to say, “If you want a decent social media following (which is becoming more and more of an absolute need for online writers) you have to be willing to self-promote. It has nothing to do with ego and everything to do with showing the world who you are. If you won’t promote yourself, you can’t expect anyone else to do it, either.”
Erin makes a valid point. Ask yourself “Why am I a writer? What am I trying to accomplish by writing?” Chances are pretty good that you have a goal, a reason for writing. No one writes in the online world for the sheer purpose of keeping their words private and unread. The people who intend their words to be private and hidden are called diarists. The rest of us write fully intending for others to read our work. So what sense does it make to work so hard at writing and then let all of that work fall to the wayside? Self-promotion is, indeed, important.
But what do other bloggers have to say about “self-promotion” in the form of a fan page?